![](https://cdn.myportfolio.com/30e8066e-cbdd-4d0a-9f14-aa95941af4a2/5a4f0e68-7836-4214-82da-f0f5700c202e_rw_1920.jpg?h=f9c1284e4135f299f303b962f686f7f5)
My friend and holistic psychologist Michelle asked me to create a logo for her soon-to-be-open psychology practise. As she connects mind and body to 'open the gate' to a freer life for her clients, she asked me to work with the words opening gate and nature.
Starting with those words, I saw an overlap within the shapes of the first letter of her name 'M' and the shape of the opening gate. As a butterfly also opens up and resembles the connection to nature, I used the shape of the wings to make the shape feel more organic. As in her practise Michelle makes people 'unfold' themselves, I chose for a 'unfolding' effect within the shape to emphasise on the mission of her practise.
![](https://cdn.myportfolio.com/30e8066e-cbdd-4d0a-9f14-aa95941af4a2/c029d8ba-9a45-48fb-b17a-d2ba69041b89_rw_1920.jpg?h=2429e38fa16fc5248bdcd20c710901c6)
![](https://cdn.myportfolio.com/30e8066e-cbdd-4d0a-9f14-aa95941af4a2/bd278404-8396-43e3-9c06-dd831ba4b789_rw_1920.jpg?h=183d6e57f62c543aa0d91efb22da34dd)
![](https://cdn.myportfolio.com/30e8066e-cbdd-4d0a-9f14-aa95941af4a2/705af4a3-4483-4c6b-a8c8-ac497698bbe5_rw_1920.jpg?h=65ccba35560a1e30ba8948b220549e62)
![](https://cdn.myportfolio.com/30e8066e-cbdd-4d0a-9f14-aa95941af4a2/a2816983-c1b5-40c1-8995-c90fa50ac480_rw_1920.jpg?h=afc53144cf414bbf2682cf11d1767f46)