industry, market and trend research
Scenarios are descriptions of possible futures. They are based on uncertainties and answer the question; what if? In order to survive as fashion brand or as any other player in the fashion industry, it's vital to know what will happen in the future. Therefore, as fashion brander, it's key to sketch an idea of the world of the future. The following future scenario is written in 2018 and focusses on the 'DESTEP' factors of 2035.
[sources can be shared on request]