ONLINE CAMPAIGN FOR SPECTACLE
creative campaign - online strategy - campaign videos
Spectacle is a fictional optical eyewear brand with the mission to change the image of elderly females in society. The target group 'the Spectacular Ladies', 65-85, are colourful, wealthy city women who have a very active lifestyle. Regardless, these elderly females often not have this connotation in society due to an existing stereotype on retirees. This project includes an online campaign and marketing strategy for the brand Spectacle, in which the brand gives a stage to these Spectacle Ladies.